Jodhpur Municipal Corporation



CraftedQ provided a range of services to PawSquad, a pioneering online veterinary consultation service that offers expert veterinary advice to pet owners in the UK. The service was launched in 2015 to make expert veterinary advice more accessible and affordable to pet owners and provides 24/7 access to experienced UK-registered veterinarians through video, audio or live chat consultation from a laptop or mobile phone. PawSquad collaborates with a wide range of businesses in the pet industry to enhance their client propositions, and pet owners can access their services on a subscription or pay-as-you-go basis.

We also provided website design and development services, ensuring that the platform was mobile-responsive and accessible on various devices. Our team provided ongoing support to PawSquad to ensure that their platform continued to meet the needs of their users. Overall, our partnership with PawSquad was a success, and we were able to help them create a robust, highly competitive and user-friendly platform that effectively served the needs of their customers. Meeting all the set expectations of our clients is what we strive towards.

Services Provided

  • Strategic branding
  • User-friendly interfaces
  • On-the-go mobile UX
  • Subscription models
  • Third-party integration
  • Artificial intelligence
  • Machine learning
  • Design & development
  • Maintenance support


PawSquad's main challenge was to provide a user-friendly and accessible online platform that pet owners could use to easily access expert veterinary advice whenever they needed it.

Our Approach

Strategies Driven By Comprehensive Market Research

CraftedQ provided UX research services to understand the needs and pain points of PawSquad's target audience. Based on the findings, we created wireframes and conducted user testing to ensure that the online platform was intuitive.

Maximizing Interaction

Through uniquely driven interfaces

Seamless Branding

With a uniform cutting-edge outlook


Timely Technology Solutions

As a result of our work, PawSquad was able to provide a user-friendly and accessible online platform for pet owners to easily access expert veterinary advice. The mobile-responsive platform allowed users to access the service on their preferred devices, making it convenient and easy to use. Engaging the users was the primary goal of the portal.


  • Custom templates
  • User-friendly interface
  • Personalized designs
  • Uniform branding
  • Market research
  • Easy navigation
  • Top-notch UI/UX


  • WordPress CMS
  • Astra themes
  • Elementor builder
  • MySQL database
  • Apache webserver
  • JavaScript
  • HTML5


  • On-demand training
  • User resources
  • Data security
  • Technical assistance
  • On-going maintenance
  • Bug fixes
  • Modernisation services


CraftedQ's UX research and website design and development services provided PawSquad with a user-friendly and accessible platform that met the needs of its users. Ongoing support ensured that the platform continued to meet the needs of pet owners, and the collaboration with various businesses in the pet industry allowed PawSquad to increase its client propositions. Overall, CraftedQ's services helped PawSquad to achieve its goal of providing expert veterinary advice that was accessible and affordable to all pet owners.

We also provided PawSquad with regular reports on the platform's performance, including metrics such as uptime, response time, and user engagement. This allowed them to stay informed about their platform's performance, identify areas for improvement, and make data-driven decisions to enhance the user experience.

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