With the rise of smartphones and consumer applications, businesses are increasingly required to provide their products and services at the fingertips of their customers. The restaurant industry is no exception.
In recent years, the online food ordering sector has experienced an astonishing growth rate of 300%, accounting for approximately 40% of total restaurant sales since 2014. As a result, traditional brick-and-mortar restaurants must prioritize their online consumer experience and food delivery operations as much as their dine-in services.
This case study explores the development and implementation of a custom food ordering app, created by CraftedQ for the renowned restaurant business, Fusion. The study explores the project overview, the challenges faced by the restaurant, and how the app proved to be an effective solution for their needs.