Mobile App Development

Native, Web, Hybrid, or Cross-Platform – How to Choose the Right Mobile App for Your Business?

November 14, 2023
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Did you know that the mobile application market is projected to soar to a staggering $407.31 billion by 2026? That’s an impressive growth of 18.4%, all thanks to the rise of mobile-friendly websites and apps.

In a world where we rely heavily on our smartphones, businesses are in a hurry to harness the power of mobile apps to enhance customer experiences and boost their success. Today’s smartphones are like a treasure chest of possibilities, bringing the world to our fingertips.

Imagine this: You’re a business owner, eager to stay connected with your customers 24/7. In this scenario, which Mobile app you use for your business would be the key. Along with improving your understanding of your target audience, they would also assist you in developing marketing strategies and fostering consumer loyalty. However, there’s a twist – choosing the right type of mobile app that suits your unique needs and finding the perfect Mobile App Development services provider is a tricky task.

As you dive into the world of mobile web app development, you’ll encounter numerous terms like Native Apps, Web Apps, Hybrid Apps, and Cross-platform Apps. But here’s the key question: How do you determine which type of mobile app is the perfect fit for your business? Most of us are acquainted with Android and iOS, but the real magic lies in understanding the difference between native, web, hybrid, and cross-platform mobile apps.

Understanding Mobile App Types

Mobile apps come in four distinct flavors based on the technology they use:

  1. Native Apps: These are built for specific platforms, like iOS or Android, and are known for delivering top-notch performance.
  2. Web Apps: These are essentially mobile websites that you can access through your browser. They offer flexibility and accessibility.
  3. Hybrid Apps: Combining the best of both worlds, hybrid apps use web technologies but can be installed on your device like native apps.
  4. Cross-Platform Apps: These apps work on multiple platforms, making them a cost-effective choice for reaching a broader audience.

Now that we’ve laid out the basics, let’s delve deeper into each type to help you make an informed decision for your business.

Finding Your Fit: The Right Mobile App for Your Business

Native, Web, Hybrid, or Cross-Platform – How to Choose the Right Mobile App for Your Business?When it comes to mobile app development for your business, you have several options to explore. Each type of app has its own set of pros and cons. Let’s look at each of these mobile apps in detail:

Native Apps

Native apps are designed for a particular platform or operating system, such as Android or iOS. These apps are built using the native language of the operating system itself. For example, to develop a native Android app, developers use Java or Kotlin, while native iOS apps are developed using Swift or Objective-C.


Native apps are like the gold standard of mobile applications. They offer top-notch performance, superb reliability, and a user experience that’s hard to match.

  • They can fully utilize the device’s hardware and operating system features, from the camera to GPS, giving you limitless possibilities.
  • With a singular focus on one platform (like Android or iOS), they are faster, more intuitive, and deliver optimal customer experiences.
  • Native apps leverage the device’s user interface for a seamless experience.
  • If your budget allows, native apps are your golden ticket to an unbeatable user experience.

While native apps are outstanding, they do come with some drawbacks:

  • Developing them is expensive due to the need for platform-specific code.
  • You have to maintain separate codebases for Android and iOS.
  • Hiring different developers for each platform adds to the cost.
  • They might not be the best choice for businesses aiming for a speedy time-to-market.

Web Apps

Web apps are essentially mobile websites that look and feel like native apps. They are developed using web development languages such as HTML5, CSS, and JavaScript. Web apps are not standalone applications that require installation; instead, they are responsive websites that adapt to the user interface of the device. Progressive Web Apps (PWAs) are a subset of web apps, offering a native-app-like experience within a browser.


Web apps are like chameleons, and can easily adapt to various devices and platforms.

  • They cater to a diverse audience, offering services across multiple devices and geographies.
  • They combine the power of the internet with the functionality of touchscreens.
  • A single website serves different screen sizes, improving SEO.
  • No need for platform-specific customization means lower development costs.
  • Web apps don’t eat up storage space on users’ devices, and they require no downloads or updates.


However, they have their limitations:

  • Web app functionality depends on the user’s browser, and not all features are universally supported.
  • They might not work entirely offline, even with an offline mode.
  • Integrating with device hardware is limited.
  • You can’t distribute them through app stores.

Hybrid Apps

Hybrid apps as the name suggests are a fine blend of native and web apps. In hybrid mobile app development, developers embed the app’s code, written in web development languages like HTML5, CSS, and JavaScript, into a native wrapper using tools like Apache Cordova (Adobe PhoneGap) or Ionic’s Capacitor. Just like Native apps, Hybrid apps can be downloaded from the App Store or Play Store. They run within a native app shell and use embedded browsers, such as WebView for Android and WKWebView for iOS.


Hybrid apps aim to strike a balance between native and web apps, offering the best of both worlds.

  • Development is quicker and more cost-effective than native apps.
  • They can serve as a Minimum Viable Product (MVP) before committing to a fully native app.
  • Hybrid apps load quickly and provide a consistent user experience.
  • With Hybrid apps, it is possible to use the same codebase across multiple platforms.
  • They are great for content-based apps.


However, they do have their own downside:

  • They might not match the power and speed of native apps.
  • Achieving an ideal user experience and navigation can be challenging.
  • Loading times can be longer due to downloading various elements.
  • They can’t access all device features.

Cross-Platform Apps

Cross-platform apps are designed to run on multiple platforms, making them a versatile solution. While the code compatibility of cross-platform apps may be similar to hybrid, they offer a much wider scope. With the increasing adoption of the Bring Your Own Device (BYOD) model in the business world, companies are turning to cross-platform mobile development to customize applications for various devices. Much of cross-platform development involves using web technologies such as JavaScript, HTML5, and CSS.


Cross-platform apps are versatile and run on multiple platforms, offering a middle-ground solution between native and hybrid apps, with code shareability as a common feature.

  • They are quicker to develop than native mobile apps.
  • A single codebase can be customized for multiple platforms.
  • They deliver satisfactory performance at a reasonable cost, making them suitable for games.
  • Frameworks like React Native offer a native-like app experience.

However, cross-platform apps come with their own set of challenges:

  • Debugging cross-platform apps can be time-consuming.
  • Some platform-specific development might still be required.
  • Complex projects with third-party integrations can increase development time and costs.
  • There are security risks designed to target multiple platforms.

Making the Right Choice

In the above section, we took a deep dive into understanding the different kinds of mobile apps – native, web, hybrid, and cross-platform – what they are, and what are their pros and cons. Based on all this information, you’re now better equipped to make the right choice for your business. One thing that you should keep in mind is that the decision should align with your unique needs, budget, and long-term goals. Remember, there’s nothing like a ‘one-size-fits-all’ solution. The mobile app that you choose for your business will play a crucial role in shaping the success of your business application. So choose wisely!

How do Progressive Web Apps and AMP Pages Work Well Together? Unlocking the Synergy: Progressive Web Apps and AMP Pages

Native, Web, Hybrid, or Cross-Platform – How to Choose the Right Mobile App for Your Business?In the world of mobile web development, two powerful acronyms reign supreme: PWAs and AMP. Progressive Web Apps and Accelerated Mobile Pages are transformative technologies that, when combined, offer users a browsing experience that’s lightning-fast and remarkably efficient.

The AMP Advantage

First, let’s understand what AMP (Accelerated Mobile Pages) is all about. AMP is a technology that presents stripped-down versions of existing web pages using minimal HTML. In other words, AMP uses less HTML to display simplified versions of already existing web pages. These pages load rapidly, making them ideal for static content.

The PWA Promise

On the other hand, Progressive Web Apps (PWAs) are a game-changer in mobile web development. They are web applications that feel and function like native apps. PWAs utilize web technologies to offer reliability, speed, and an immersive user experience.

A Dynamic Duo

How they work together:

The magic happens when these two technologies come together. AMP pages and PWAs complement each other perfectly to create a user experience that’s both compelling and super-fast. AMP leverages many features of PWAs, but its unique selling point is rapid content delivery.

The Entry Point Strategy

Using AMP as a Launchpad:

When users first encounter your website, they typically face a brief delay as the website’s Service Worker loads the PWA. This initial lag, albeit short, can be a crucial moment for user retention. To address this, a smart strategy is to use an AMP page as the entry point to your website. AMP’s swift loading time ensures a snappy introduction. Once your users are on board, seamlessly transition them to the PWA for the onward journey.

Streamlining Backend Development

Reusing AMP Pages:

Another amazing advantage of this integration between PWA and AMP is that it allows you to reuse your AMP sites as a data source for your PWA. This method can significantly lessen the complexity of backend development. You can keep the super-fast user experience that AMP offers while saving a significant amount of time and money by sharing content between the two.

The collaboration between AMP and PWA shows the innovative and strategic potential of mobile web development. This dynamic pair showcases that it isn’t just about speed and simplifies the backend complexities while creating an engaging and effective user experience. 

Businesses can get a significant advantage from this partnership in the fast-paced digital market where consumer expectations are extremely high. 

This collaboration is proof of what the combined power of these two cutting-edge technologies can achieve, which is, the ability to deliver a seamless and satisfying online experience. 

Guide to Choosing the Right Mobile App for Your Business

Well, here comes the question you have been looking to find the answer to, and we will make sure that after going through this section, you will. We have categorized all 4 types of apps that we discussed above – Native, Web, Hybrid, and Cross-platform – basis some of the most crucial aspects related to mobile apps and their performance. Refer to the following table:

Factors Native Web Hybrid  Cross-platform
Speed 5/5 3/5 3/5 4/5
Reliability  5/5 4/5 4/5 5/5
Customization 5/5 4/5 4/5 5/5
Leveraging Device Capabilities  5/5 4/5 4/5 5/5
UX and Navigation  5/5 3/5 4/5 5/5
Time-to-market 3/5 5/5 4/5 4/5
SEO Friendly  4/5 5/5 4/5 4/5
Security  5/5 4/5 4/5 4/5
Affordability  3/5 5/5 5/5 4/5
Ability to Work Offline  5/5 4/5 4/5 5/5
Stability 5/5 4/5 4/5 5/5


The above table provides a thorough comparison of Native, Web, Hybrid, and Cross-platform apps across several critical aspects. While the above ratings do offer insightful information, your unique and specific business needs will determine the kind of app you should choose. Here are some of the most common business requirements we have come across  – 

  • Client: I need a mobile app with high-performance

Our response: If your major focus area/ requirement is high performance, then a Native app would be your best option. Native apps maximize the potential of your device to provide an unparalleled user experience and work better than the other types of apps (web, hybrid, cross-platform) when it comes to performance.  

  • Client: I need a mobile app as soon as possible

Our response: If your top priority is ‘speed-to-market’ and you don’t have enough time to get a mobile app developed conventionally, then in this scenario, the best choice for you would be to go with a Web app. Native apps work better performance-wise, but they take more time to develop and deploy.  

  • Client: I want an app that won’t take up too much of my resources

Our response: Budget constraints are a reality for many businesses. In such cases, you can consider either web apps or hybrid apps. Although native apps offer amazing benefits, hybrid apps can serve as a cost-effective MVP to test the market before making a bigger investment.

  • Client: I want my business app to be reliable and quick

Our response: If speed, stability, and customization are your top priorities, then you should go with Native apps because they can easily provide you with the required performance, speed, and stability to ensure your app runs smoothly.     

  • Client: I want an app that can run on multiple platforms and is easy to customize

Our response: Cross-platform apps are ideal if you want to use the same application across different platforms. They offer a much wider scope than Hybrid Apps despite the similarity in their code compatibilities, and they take considerably less time to develop than native apps. Moreover, cross-platform apps have the highest potential when it comes to app customization possibilities for different devices/platforms.   

The mobile app journey of every company is unique and of utmost importance. Hence, your choice must align with your company’s goals, resources, and user expectations. The decision here is not just about choosing the right app, it’s a strategic move that can either make or break your company’s success. So, choose wisely!

If you’re still unsure or have any other queries, feel free to reach out to us. We at CraftedQ are one the leading mobile app development experts. Together, we can make sure that you choose the right mobile app for your business and that it becomes a key factor in its success. 

Final Thoughts: Simplifying Your Mobile App Choice 

In today’s tech-driven world, having a mobile app for your business is no longer just about keeping up with the latest trends – it’s about making a smart move that can take your business to the next level. Depending on your unique requirements and objectives, selecting between different types of apps such as native, web, hybrid, and cross-platform is an important decision that requires considerable thought.

In this blog, we have talked about the pros and cons of 4 different types of mobile apps. From the high-performing native apps to the quick ‘time-to-market’ web apps, we’ve laid out the choices you have. However, the right decision isn’t solely based on a comparison chart or a list of pros and cons. It’s based on several factors like user expectations, available resources, and your company’s distinct goals. It all comes down to understanding your core objectives and aligning them with the most appropriate app type. 

Your mobile app should be a representation of your brand and should meet your users’ needs. The decisions you make now will shape the digital future of your company. Here’s the good news, though. We are here to support you. We at CraftedQ, can help you navigate the complexities of mobile app development. Get in touch with us and start your digital transformation journey today.

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